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Thursday, May 17 • 2:00pm - 2:30pm
Prepare for the Press Like a Pro

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There's an art and a craft to conducting a good media interview. Preparation is key to conveying the message you want to present and getting your points across without letting the interviewer sidetrack you. Learn the same tricks corporate executives use for dealing with the press from a former media trainer for a major public relations firm. Participants will work on developing their key messages, using bridging techniques, and keeping cool under pressure. Depending on time/interest, there may be opportunity for a demonstration with a willing participant.

avatar for Shanna Swendson

Shanna Swendson

Shanna Swendson earned a journalism degree from the University of Texas but decided it was more fun to make up the people she wrote about. She’s written a number of fantasy novels for teens and adults and spends her spare time on knitting and music.

Thursday May 17, 2018 2:00pm - 2:30pm EDT
Marquis B